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IndIA'S TOP OTT PlATFORMS (2020) as well as YOUTUBE, AMAZON PRIME

An over-the-top (OTT) media service is astreaming media service offered on to viewers via the net. The OTTbypasses cable, broadcast, and satellite television platforms, thebusinesses that historically act as a controller or distributor of such content. OTT platforms were widely popular in 2020 as it promised to entertain the customers when they needed it during lockdown,which had restrained the people movement and most of the other entertainment channels were facing thehardship due to lockdown. These time most of the appsplunged into the wagon but some gained more andsome a little less.


           Riding on top of the massive surge in demand duringthe lockdown and growing mobile internet connectivity,India has emerged as the world’ fastest growing OTTmarket; it is expected to grow at nearly 30% CAGR over next five years. In terms of revenue it is likely to exceedUSD 3 billion during the period.


YouTube


YouTube is an American online video-sharing platform headquartered in San Bruno, California. The service, created in February 2005, was bought by Google in November 2006 for USD 1.65 billion and now operates as one of the company’s subsidiaries.

                     YouTube is the second most-visited website after Google Search.YouTube is the world’s largest online video service and competes for user viewership in order to compete for digital advertising spend from businesses. It has over 265 million active users in India.


Amazon Prime Video

Amazon Prime Video, or simply Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon.com Inc.,offered as a standalone service or as part of Amazon’s Prime subscription. The service primarily distributes films and television series produced by AmazonStudios or licensed to Amazon, as Prime Originals (or Amazon Originals) orExclusives, with the service also hosting content from other providers, contentadd-ons, live sporting events, and video rental and purchasing services. AmazonPrime has nearly 10 Mn users in India, of which only 40% of the users pay for their membership while others are members because of bundled subscriptions.


netflix

Netflix Inc is an American over-the-top content platform and production company headquartered in Los Gatos, California. Netflix was founded in 1997.

                   The company’s primary business is a subscription-based streaming service offering online streaming from a library of films and television series, includingthose produced in-house. The company closed the year 2020 with 4.6 million paid subscribers in India. Netflix has 25.5 million paying subscribers in theregion, which translated to revenues of USD 685 million, a 64% growth over the previous year.



disney+Hotstar

Disney+ Hotstar is an Indian subscription video on-demand streaming serviceowned and operated by Star India, a subsidiary of The Walt Disney CompanyIndia. The service primarily distributes Hotstar originals, Disney+ originals,films and television series produced by Star, The Walt Disney Studios and WaltDisney Television. Disney+ Hotstar made up 30% of the total subscription base   of its global parent in December, double the 15% figure in August, as Indiansflocked to the video streaming app for sports and big-budget movies. WhileDisney+ crossed 86.8 million global subscribers, 26.8 million of them were    Disney+Hotstar users from India.



SonylIV

Sony Liv is a part of the network of television channels owned by Sony PicturesNetworks India Pvt. Ltd. in India. It has access to 18 years of content from channels that are part of the Sony Entertainment Network. This has more than 700 movies and 40,000+ hours of television show coverage in Hindi, English, Telugu andTamil. It also offers original web series like Scam 1992: The Harshad Mehta Story,Lovebytes, Married Women Diaries, JL50, etc. The application underwent a  revamp in its appearance in June 2020.


Zee5

Zee5 is an Indian on-demand Internet streaming media provider run by Essel Group via its subsidiary Zee Entertainment Enterprises. Zee5 launched in February 2018 with eight original shows, which has boomed to 87, by mid-2019.With the launch of 72 original shows recently, Zee5 gives strong competition to existing OTT platforms like Netflix and Amazon Prime. The Originals are available in nine languages, led by Tamil and Hindi. Zee5 has dubbed majority of its content in regional languages to maximize viewership. 39 of the Zee5Originals are films, which includes both full-length and short films, most of them in Hindi and Tamil. The platform offers majority Originals in the genres of drama (33%), thriller (27%) and comedy (18%).




Voot

Voot is an Indian subscription video on demand (SVOD) service. Launched inMarch 2016, it forms the online arm of Viacom 18. It is Viacom 18’s advertising-led video-on-demand platform that is available as an app for iOS, KaiOS (JioPhone) and Android users, and a website for desktop consumption. Voot is available only in India, and hosts over 40,000 hours of video content that includes shows from channels like MTV, Nickelodeon and Colors. Content is also available in multiple languages like Kannada, Marathi, Bengali, Gujarati, Telugu and Tamil.



Airtel xstream

Airtel TV has no original content of its own at present. However, it more than makes up for this with tie-ups with some of the biggest VOD services have ensured the latest series and 10000+ movies of ZEE5, Eros Now, Hotstar, HOOQ,  and  ALTBalaji, and the regional players Hoichoi, and Fastfilmz are available on the app.Additionally, NDTV and Airtel struck a partnership whereby the world’s first live channel NDTV Hop was launched for the millennial audiences. Airtel TV Premium was launched in October 2018. This subscription includes access to 300 exclusive titles and a 10,000+ catalogue of TV shows, live channels, and films.


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